I helped develop the Vision AI brand platform for Samsung Television: AI tech with human-first benefits. Samsung’s AI can upscale older movies to crystal clear 8K. It detects what game you’re playing and automatically optimise the picture settings. It even knows the name of that actor whose name you can’t remember (Benjamin Cumbersomething??) and give you their entire filmography. I created a suite of social-first films to bring Samsung’s human-centred AI to life by imagining the insane lengths you’d have to go to achieve the same thing in a world without AI.