Samsung’s big bet for 2025 was AI. Its new TVs are filled with lots of amazing AI technologies. It uses AI to artificially upscale older movies in standard definition to crystal clear 8K. Its AI can detect what game you’re playing and automatically optimise the picture settings. It even knows the name of that actor whose name you can’t remember (Benjamin Cumbersomething??) and tells you their entire filmography.

I create a series of social-first films to bring these AI techs to life by imagining the insane lengths you’d have to go to achieve the same thing in a world without AI.