As ACD on KFC between 2023-25, I helped create earned-first and social media campaigns that tapped into culture including fashion collabs, a Michelin-starred pop-up and our very unique fragrance.
PITSTOP DELIVERY
A social and earned-first campaign to tie in with KFC’s sponsorship of the British Grand Prix on Sky. We took over a motorway service station on the way to Silverstone and created our very own KFC Pit Lane. We launched on TikTok with David (Crofty) Croft, the much-loved Sky F1 commentator, on the mic.
KFC x LFW
I helped KFC make its official debut at London Fashion Week, teaming up with South London designer and creator Sinead Gorey for a show that reclaimed the infamous “walk of shame”. The show features models strutting down the catwalk, KFC bags in hand, embracing the chaos of the the morning after the night before. The event drew over 200 guests, including creators, VIP media and celebs like Kate Nash, Lottie Moss, Frankie Bridge, and Mutya Buena.
Eau de BBQ
KFC created the taste of the summer with their Barbecue Burger (honestly, it really slapped!) To celebrate we bottled the irresistible aromas of a smoky charcoal barbecue into our very own perfume. Because who wouldn’t want to go out smelling of barbecue?? The campaign got 1,295 total pieces of coverage including 30 consumer titles and 8 nationals. It also crossed the pond getting talked about on The Late Show with Stephen Colbert and Drew Barrymore’s talk show in the States.
The Fry Swatter
KFC’s herbs and spices coated signature fries are so good you’ll have trouble stopping your mates from nicking one. My solution? The Fry Swatter. A purpose-built weapon to keep those grubby mitts off your chips.
The Omakase Pop-up
To mark the release of KFC’s limited edition Teriyaki Burger I gave their restaurant in Waterloo some Nobu vibes, opening a special 6-seat Japanese Omakase pop-up restaurant featuring a menu created by a Michelin-starred chef.
