Top Drawer Ideas

Every creative has a drawer full of ideas that never quite got made. I've been playing around with Midjourney and Runway recently, so decided to try bringing some of mine to life. Here are a few ideas for PR stunts/activations I’ve given a second life.

The Warburtons Strongman

How do you launch Warburton’s new protein bagel range? Get Britain’s Strongest Man to haul an 18-tonne lorry filled with them to feed a bunch of protein-maxxing Hyroxers.

You Can Brew It

There’s no taste more refreshing than cracking open a cold one when you’ve finally finished that big DIY project. Just ask Andy Dufresne. So I thought why doesn’t B&Q make their own beer? Bottling that unique taste of achievement.