I was the creative lead on Ocado and helped relaunch the brand during the pandemic with the pitch-winning idea, There’s an Ocado Just For You. Ocado has a bigger range of products than any other supermarket. So whether you’re planning a fancy Ottolenghi dinner party and need to get your hands on some obscure subcategory of cardamom or you’re just rustling up something simple and healthy for the kids…. There’s an Ocado just for you.
We launched with a 60-second TV ad that brought back the most old-skool of advertising devices: the catchy jingle. As lead writer on the campaign, I wrote the lyrics for the TV and supporting radio spots. Armed with every copywriter’s secret weapon rhymingdictionary.com I set about creating a jingle that would worm its way into the reluctant ears of the Great British public.
We developed the idea out into a full 360 campaign featuring press, posters, special builds, social and digital display.
