In 2025 McCain released a brand new snack called Vibes. It had people confused; some thought it was like a chip, others reckoned it was more crisp. It’s a bit like if a crisp and a chip got together and had a baby. Sort of. Freuds got the brief to launch this new ‘chip/crisp combo hot snack thingy’ to the world.
The solution was obvious! Recreate the most famous depiction of indecision in the history of art: Rodin’s The Thinker. Giving the famous overthinker a new one to ponder - chip or crisp?
The supersized artwork appeared outside Tate Modern in May, unveiled by Rodin’s favourite reality TV star Geordie Shore’s Vicky Pattison. Visitors could grab a free sample of the Vibes, grab a photo of themselves on our adjoining plinth and stand back and admire the great man deep in thought.
