In 2025 McCain released a brand new snack called Vibes. It had people confused; some thought it was like a chip, others reckoned it was more of a crisp. It’s a bit like if a crisp and a chip got together and had a baby. Sort of. How could we launch this new ‘chip/crisp combo hot snack thingy’ to the world?
The solution was obvious! Recreate the most famous depiction of indecision in the history of art: Rodin’s The Thinker. Giving the famous overthinker a new one to ponder - chip or crisp? The supersized artwork appeared outside Tate Modern in May, unveiled by Rodin’s favourite reality TV star Vicky Pattison from Geordie Shore.
