At Vayner Media I led a social-first campaign for Shell about the alternative energies the company is investing in. We partnered with Aardman Animations (the studio behind Wallace and Grommit, Shaun the Sheep and Chicken Run) to bring them to life. The films were designed to inspire discussion and debate around the thorny topic of big energy companies and sustainability. Mostly they provoked a load of (justifiably) angry tweets. Elon Musk seemed to like it though.