Samsung’s latest generation of phones come with a new AI photo editing feature called Generative Edit which can take out all the distracting objects and annoying photobombers in the background of your photos with just a few taps. To drive social buzz and earned coverage in tech and lifestyle media, I created the One Shot Challenge - a photography challenge for creators and photographers.
Based on the insight that people spend way too much time trying to get the perfect shot (clogging up their photos with dozens of versions of the same pic in the process) which stops them actually enjoying the experience they’re trying to capture. So we created a challenge to limit yourself to a single photo - safe in the knowledge that you can sort out any problems later.
We partnered with fashion photographer Tom Craig, famous for his work in Vogue and Vanity Fair, to launch the campaign. Then issued the One Shot Challenge to social creators across Europe.
