McCain is a cool brand to work on because the audience is everyone. Young, old, families, flatmates, Gen Z, Boomers. Everyone loves chips. They’re the universal food that brings us all together. So no two McCain briefs are the same. For this influencer-led campaign the aim was to plug McCain into a Gen Z cultural moment. Potatoes make chips. They also make vodka. So we made our own and created the McCaintini for a popup bar serving cocktails and chips —the ultimate #GirlDinner.