Samsung’s latest generation of phones come with a new AI photo editing feature called Generative Edit which can take out all the distracting objects and annoying photobombers in the background of your photos with just a few taps.
To drive social buzz and earned coverage in tech and lifestyle media, we launched the One Shot Challenge. Based on the insight that people spend way too much time trying to get the perfect shot (clogging up their photos with dozens of versions of the same pic in the process) which stops them living in the moment and actually enjoying the experience they’re trying to capture. So we created a challenge to limit yourself to a single photo - safe in the knowledge that you can sort out any problems later.
We partnered with professional photographer Tom Craig, famous for his work in Vogue and Vanity Fair, to launch the campaign. Then issued the One Shot Challenge to social creators across Europe.
@carlocoppianoph #ad Cuando fotografío a desconocidos tengo unos segundos para conectar con ellos. Caos, gente pasando y aun así decido vivir el momento y confiar en mi talento porque es ahí cuando logro sacar su mejor versión. Con el Galaxy Z Fold 7 y con el borrador de objetos ya no me preocupo por sacar la foto perfecta y simplemente conecto y dejo que la historia se cuente sola. Una foto, una conexión real ❤️🔥 @Samsung España #SamsungOneShot ♬ sonido original - Carlo
