In a world of increasing polarisation there’s a massive chunk of people who feel a bit excluded from traditional left or right leaning newspapers. They have an open mind on the world and want a paper that doesn’t try to jam its own ideological slant down their throats. This campaign we created for the i newspaper at St Lukes tapped into the independence and curiosity of this silent majority.

Oh and on the Liz Truss execution. Spoiler Alert…. no.