Every year EE sponsors the BAFTA Awards. While working at Publicis Poke, I was briefed to come up with a way of using technology to drive earned and social buzz for the brand and give fans the chance to experience the glitz and glamour of the red carpet.
My idea was a selfie-taking robot on the BAFTA red carpet that gave fans at home their very own selfie with a Hollywood star.
BAFTA hosts Stephen Fry and Laura Whitmore encouraged fans to send in their selfies. Then a screen on the robot’s face cycled through hundreds of pics in rapid succession as a camera on burst mode captured individual selfies.
